Gravel riding in the land of the Cheesehead

We designed a little something to celebrate our love for Cheesehead Roubaix...a midwest homage to cycling's famous Spring Classics.

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A year-end mountain bike celebration

We recently spent the day alongside team MKE MTB at the Trek Trails for their last race of the season. What an amazing group of riders, coaches and volunteers.

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Keep your neck warm

There's a chill in the air but that's no reason to go indoors. Stay cozy and comfortable with one of our neck gaiters. Designed by artist Emily Balsley.

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An essential case for exploration

Safely stow your go-to biking, hiking, camping items in our pocket-size waterproof essentials case. A collaboration with artist Paul Antonson.

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Islands of Brilliance workshop

We recently partnered with the great team at Islands of Brilliance and collaborated with students to design custom mudguards. Watch for more information as we work toward making these available to the public!

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Making a positive impact on kids through art and athletics

Our goal is to enhance the lives of young people through various means such as hosting creative workshops, organizing community events, and facilitating product development.